by Chriate | Jun 2, 2014 | Business, Events, Hospitality, Public Relations, Red PR Blog, Red PR Clients, Special Events, Sydney
To launch Performa Nutrition Waterloo we invited media and friends to come and try it out! The idea of the store is create a destination for health and wellbeing, a place for people to enjoy a wholesome meal and a coffee whilst learning about supplements from the... by Chriate | May 16, 2014 | Events, Events, Hospitality, Marketing & Branding, Media, Red PR Blog, Red PR Clients, Red PR Clients, Social Media, Social Media, Special Events, Special Events, Sydney
So when I was given the task of helping to organise a media famil around this interesting village of Sydney – inviting media guests to discover the brilliance of Pyrmont, it’s safe to say basically everything was a discovery for me too! Pyrmont, I soon learned,... by Chriate | May 12, 2014 | Brisbane, Business, Design, Events, Fashion, Health & Beauty, Hospitality, Marketing & Branding, Media, Red PR Clients, Red PR Clients, Social Media, Social Media, Special Events, Uncategorized
Too often, a lengthy approval chain is where good ideas go to die. To avoid ‘death by committee’ and get the most bang for your buck, here are a few suggestions from our side of the desk. 1. Don’t mark up changes: More often than not your publicist will have... by Chriate | Apr 11, 2014 | Brisbane, Business, Events, Events, Fashion, Health & Beauty, Hospitality, Marketing & Branding, Media, Public Relations, Public Relations, Social Media, Social Media, Special Events, Special Events
After sipping champagne together at a beauty launch I managed to talk online journalist at bmag, Rachel Quilligan, into giving us the dirt on the PR and journalism love/hate relationship. Here is my 5 minutes with Rachel; 1. How did you get into journalism? I started... by Chriate | Apr 9, 2014 | Events, Fashion, Hospitality, Marketing & Branding, Media, Not for Profit, Public Relations, Public Relations, Social Media, Social Media, Special Events, Special Events
In my opinion public relations is about communication, building understanding, relationships, changing perceptions and (if you’re really good) changing behaviour. It’s about ‘relating’ to the ‘public’. In one of my favourite books ‘7 Habits of Highly Effective People’... by Chriate | Feb 14, 2014 | Breaking News, Brisbane, Events, Health & Beauty, Hospitality, Media, Travel
Since launching into the consumer market in August 2013, LuxuryEscapes.com has won the hearts of avid travellers by offering unique high-end accommodation packages that afford everyday Australians the opportunity to holiday like kings and queens at a fraction of the...
