by Chriate | Oct 27, 2016 | Marketing & Branding, Media, Social Media
Social live streaming has skyrocketed in the last few months with the launch of Facebook Live. It’s the new kid on the block rivalling YouTube, Snapchat and Twitter’s Periscope, and it’s quickly proving to be a powerful platform for social marketers. From exploding... by Chriate | Oct 20, 2016 | Business, Marketing & Branding, Public Relations
A few months ago we saw a group of the world’s top PR and advertising players battle it out for the most coveted accolades celebrating creativity at its best, The Cannes Lions Festival judges 40,000 submissions from 23 creative categories, including PR, making it one... by Chriate | Sep 14, 2016 | Marketing & Branding, Social Media
Having a strong, authentic and valued brand is a fundamental goal of every business. Endless hours are spent brainstorming and strategising to establish a powerful brand identity. But what about your own personal brand? Is this something you should invest time in... by Chriate | Aug 31, 2016 | Guest Blogger, Marketing & Branding, Public Relations, Social Media, Uncategorized
In 2016 Social Media is changing quicker than we can keep up with. Every so often our most cherished social media outlets introduce developments to their apps, to out-do the other with the latest and greatest smartphone additions. Front-runners such as Facebook,... by Chriate | Jul 29, 2016 | Business, Marketing & Branding, Media, Public Relations, Social Media
Yes you’ve heard correctly, Pokémarketing. 2016’s latest gaming craze, Pokémon Go has become one of the biggest trends the world has seen in years. 2016 has seen its fair share of worldwide trends and fads, yet this one blows them all out of the water. The app has... by Chriate | Jul 21, 2016 | Business, Marketing & Branding, Public Relations
When it comes to growing a business, most companies turn to marketing and communications to reach the right audience, gain widespread recognition and build brand credibility. Traditionally, businesses planned their marketing and communications strategies separately,...