by Chriate | Jul 26, 2010 | Public Relations, Red PR Blog
At least that was my explanation when I didn’t want half hour discussions on media agendas, values and ethics. It was a way of explaining in laymen’s terms what we did for 6pm news, how we sourced and shaped our content for mass consumption. Within that role of... by Chriate | Jul 20, 2010 | Public Relations, Red PR Blog
The research, intellectual property and creative concepts that go into proposals we put out is someone’s full time job and quite often the entire team is involved in the creative process. And for every success that makes that effort worthwhile there are always the... by Chriate | Jan 18, 2010 | Public Relations, Red PR Blog
At the risk of sounding like Derek Zoolander, there is more to these people than toned bodies, symmetrical smiles and perfect hair. Some very clever marketer realised long ago that good looks and sex appeal sell. Since then, no sidewalk, shopping centre or trade expo... by Chriate | Jan 15, 2010 | Public Relations, Red PR Blog
“Change will not come if we wait for some other person or some other time. We are the ones we’ve been waiting for. We are the change that we seek.” So I am setting about making some changes in 2010, changes to my professional and my personal life. In my job I am... by Chriate | Nov 11, 2009 | Public Relations, Red PR Blog
I was a young reporter two years into my first major, regular and well-paying gig. After winning a few awards and carving a bit of a name for myself, I decided to move to the dark-side of public relations. Not long after, I discovered that this side isn’t as dark as... by Chriate | Nov 6, 2009 | Public Relations, Red PR Blog
In dating it might be bad timing (in the media world this is called deadline) or perhaps a flame (journalist) has been burned by an ex (PR person) before. Regardless of the reason, media partnerships – like relationships – either work out or don’t. There are the one...
