by Chriate | Nov 30, 2010 | Public Relations, Red PR Blog
I had spent months before calling, emailing and essentially stalking every editorial assistant in Sydney, Melbourne and Brisbane and was over the moon when I finally got accepted by one of them. As the coordinator of the Red PR work experience program, I have now sat... by Chriate | Aug 8, 2010 | Public Relations, Red PR Blog
As PR professionals, our job is to come up with creative methods to achieve cut-through in a cluttered space where we often find ourselves scrambling for attention and shouting over the top of other well intentioned communications professionals, who are also fighting... by Chriate | Jul 29, 2010 | Public Relations, Red PR Blog
Building reputations takes time, and creating a robustly positive public perception requires consistent, sustained messaging and intelligent, strategic thought. Put simply, it isn’t something that just happens overnight – and even if it did, how would you go about... by Chriate | Jul 26, 2010 | Public Relations, Red PR Blog
At least that was my explanation when I didn’t want half hour discussions on media agendas, values and ethics. It was a way of explaining in laymen’s terms what we did for 6pm news, how we sourced and shaped our content for mass consumption. Within that role of... by Chriate | Jul 20, 2010 | Public Relations, Red PR Blog
The research, intellectual property and creative concepts that go into proposals we put out is someone’s full time job and quite often the entire team is involved in the creative process. And for every success that makes that effort worthwhile there are always the... by Chriate | Jan 18, 2010 | Public Relations, Red PR Blog
At the risk of sounding like Derek Zoolander, there is more to these people than toned bodies, symmetrical smiles and perfect hair. Some very clever marketer realised long ago that good looks and sex appeal sell. Since then, no sidewalk, shopping centre or trade expo...
