by Chriate | Jun 22, 2015 | Public Relations, Uncategorized
As a uni student still in the middle of her Media and Communications degree, seeing public relations in practice has taught me so much more about the industry than I can ever learn in the classroom. 1. PR is a lot of hard work. For an industry that commonly gets... by Chriate | Apr 16, 2015 | Public Relations, Public Relations
Relationships are PR gold and once you’ve given a journo some great content in the way that they like it presented, you’re on your way. But cold pitching a new contact can be hard, so if you want your pitch to make it past the post here’s six things to avoid... by Chriate | Mar 27, 2015 | Media, Public Relations
And it seems that I’m not alone, with a circulation of almost 300,000 the Tele is still a go-to news source for most Sydney siders. I sat down with Jeni O’Dowd, the editor of the Saturday Telegraph, and founding editor of one of its most loved magazine’s Kidspot to... by Chriate | Mar 18, 2015 | Brisbane, Public Relations, Public Relations, Social Media, Social Media, Uncategorized
Did you know that more people own a mobile device than a toothbrush? In fact, mobile devices now drive over 50% of all ecommerce traffic within a population that as an average attention span of 0.7 seconds, that’s less than the average goldfish! The digital landscape... by Chriate | Dec 5, 2014 | Public Relations, Uncategorized
Public relations: fluff, propaganda, marketing, glamourous events? Public relations often gets a bad rap, a misunderstood discipline of business. The Red Republic is an exemplar of great public relations based around building unique and valuable relationships, the... by Chriate | Aug 26, 2014 | Business, Guest Blogger, Public Relations, Red PR Blog, Social Media, Technology
In terms of content marketing, we are great at telling stories in the traditional media such as print, radio and TV – South Africa punches above its weight when it comes to advertising and media awards. But because internet use at any kind of scale is only a recent...
