by Chriate | Apr 11, 2014 | Brisbane, Business, Events, Events, Fashion, Health & Beauty, Hospitality, Marketing & Branding, Media, Public Relations, Public Relations, Social Media, Social Media, Special Events, Special Events
After sipping champagne together at a beauty launch I managed to talk online journalist at bmag, Rachel Quilligan, into giving us the dirt on the PR and journalism love/hate relationship. Here is my 5 minutes with Rachel; 1. How did you get into journalism? I started... by Chriate | Apr 9, 2014 | Events, Fashion, Hospitality, Marketing & Branding, Media, Not for Profit, Public Relations, Public Relations, Social Media, Social Media, Special Events, Special Events
In my opinion public relations is about communication, building understanding, relationships, changing perceptions and (if you’re really good) changing behaviour. It’s about ‘relating’ to the ‘public’. In one of my favourite books ‘7 Habits of Highly Effective People’... by Chriate | Jan 27, 2014 | Blue by Red PR Blog, Business, Newsletter, PROI, Public Relations, Red PR Blog
The main objectives were to create hype, drive footfall and position Burger King as the authority in the quick service restaurant (QSR) industry. The biggest challenge was to cut though the clutter during a time when both Justin Bieber and Jon Bon Jovi were performing... by Chriate | Dec 2, 2013 | Blue by Red PR Blog, Business, Events, Public Relations
Social Diary is a source for professionals in the PR and communication industry to use to obtain products for events, find the whereabouts of celebs, chat to other PR’s and seek help if needed – with the core philosophy of working together, not against each other.... by Chriate | Oct 11, 2013 | Blue by Red PR Blog, Marketing & Branding, Public Relations, Public Relations
Personally, I love publicity stunts – they’re bold, create a bit of a buzz (if executed well) and can put your brand on the top of the media agenda. So without further ado, here are my top three publicity stunts – evah! Reality show to win a kidney The Dutch know... by Chriate | Jun 20, 2013 | Blue by Red PR Blog, Public Relations
Since we all go gaga for cats – when you Google the words “YouTube” and cat” together, you get 1.63 BILLION results – you can simply use the most famous kitty internet sensations as examples of some good, basic PR strategies. How to position your brand Although a...
