by Chriate | Oct 11, 2013 | Blue by Red PR Blog, Marketing & Branding, Public Relations, Public Relations
Personally, I love publicity stunts – they’re bold, create a bit of a buzz (if executed well) and can put your brand on the top of the media agenda. So without further ado, here are my top three publicity stunts – evah! Reality show to win a kidney The Dutch know... by Chriate | Jun 20, 2013 | Blue by Red PR Blog, Public Relations
Since we all go gaga for cats – when you Google the words “YouTube” and cat” together, you get 1.63 BILLION results – you can simply use the most famous kitty internet sensations as examples of some good, basic PR strategies. How to position your brand Although a... by Chriate | May 31, 2013 | Blue by Red PR Blog, Public Relations
Whether your dream is to be a plumber, the Prime Minister or Ryan Gosling’s professional cuddler (well, it SHOULD be a job!), you can and should use these three key concepts in PR to help you land it! Know your target audience When sending out your resume and cover... by Chriate | May 10, 2013 | Blue by Red PR Blog, Public Relations
The video was made ahead of a national public holiday, urging people to be safer on the roads. Within the first 24 hours of being published on the local police station’s Facebook site, it was shared by over 25,000 people –an impressive number for the small... by Chriate | Mar 28, 2013 | Blue by Red PR Blog, Public Relations
1. Time management Journos think they are excellent time managers because they work towards deadlines. Although deadlines certainly exist in PR – such as an event or product launch – working with a client is usually an ongoing process extending over weeks, months... by Chriate | Jun 20, 2012 | Blue by Red PR Blog, Public Relations
Recently I asked an established Australian journalist what his number one PR gripe was. His answer: PR professionals that don’t familiarize themselves with his publication before pitching in a story. I have heard this numerous times from journalists and I can...
