by Chriate | Aug 13, 2010 | Fashion, Red PR Blog
The ladies and gentlemen in attendance enjoyed a chauffeur service to the Emporium store in a classic vintage Mercedes – The perfect fit for the old world glamour that is a trademark of the 126-year-old Queensland retailer. As daring, free-spirited accessories rule... by Chriate | Aug 8, 2010 | Public Relations, Red PR Blog
As PR professionals, our job is to come up with creative methods to achieve cut-through in a cluttered space where we often find ourselves scrambling for attention and shouting over the top of other well intentioned communications professionals, who are also fighting... by Chriate | Aug 3, 2010 | Red PR Blog, Red PR Clients
The show brings to town all the latest in boating luxury, water sports, nautical fashion and accessories, and of course marine cuisine. A special feature of this year’s show will be the chance to take a stroll down memory lane, as boats from throughout the modern age... by Chriate | Jul 29, 2010 | Public Relations, Red PR Blog
Building reputations takes time, and creating a robustly positive public perception requires consistent, sustained messaging and intelligent, strategic thought. Put simply, it isn’t something that just happens overnight – and even if it did, how would you go about... by Chriate | Jul 26, 2010 | Public Relations, Red PR Blog
At least that was my explanation when I didn’t want half hour discussions on media agendas, values and ethics. It was a way of explaining in laymen’s terms what we did for 6pm news, how we sourced and shaped our content for mass consumption. Within that role of... by Chriate | Jul 20, 2010 | Public Relations, Red PR Blog
The research, intellectual property and creative concepts that go into proposals we put out is someone’s full time job and quite often the entire team is involved in the creative process. And for every success that makes that effort worthwhile there are always the...