Not your average afternoon out of the office!

The ladies and gentlemen in attendance enjoyed a chauffeur service to the Emporium store in a classic vintage Mercedes – The perfect fit for the old world glamour that is a trademark of the 126-year-old Queensland retailer. As daring, free-spirited accessories rule...

The Art Behind the Pitch

As PR professionals, our job is to come up with creative methods to achieve cut-through in a cluttered space where we often find ourselves scrambling for attention and shouting over the top of other well intentioned communications professionals, who are also fighting...

Power to the PR People

Building reputations takes time, and creating a robustly positive public perception requires consistent, sustained messaging and intelligent, strategic thought.  Put simply, it isn’t something that just happens overnight – and even if it did, how would you go about...

Do You Get The Picture?

At least that was my explanation when I didn’t want half hour discussions on media agendas, values and ethics. It was a way of explaining in laymen’s terms what we did for 6pm news, how we sourced and shaped our content for mass consumption. Within that role of...

To pay or not to pay for a pitch?

The research, intellectual property and creative concepts that go into proposals we put out is someone’s full time job and quite often the entire team is involved in the creative process. And for every success that makes that effort worthwhile there are always the...
15 Years of Fame