by Chriate | Jan 13, 2010 | Red PR Blog, Social Media
Facebook’s new promo policy (read about it here) explicitly prohibits “any contests or promotions that require users to become a fan, interact with a feed story, or do anything else outside an application tab or canvas page in order to enter.” In other words,... by Chriate | Sep 23, 2009 | Red PR Blog, Social Media
I recently spoke at an event to an audience of small business owners on the importance of including social media in the marketing mix. What amazed me was the number of people in the audience with their arms folded, shaking their head and scowling at me as if I had... by Chriate | Aug 17, 2009 | Red PR Blog, Social Media
Just like popular culture, the World Wide Web is full of new crazes that people tend to adopt, love and then abandon once the ‘next big thing’ comes along. I’m one of those people. Since I first discovered the internet about 12 years ago, I’ve been a loud and proud... by Chriate | Jul 15, 2009 | Red PR Blog, Social Media
I recently read a great article on how PR people can best deal with bloggers. Just as radio, print and tv journalists require different tailored pitches and messages so to do blog authors, though little to date has addressed how to manage these relationships. While a... by Chriate | Jun 25, 2009 | Red PR Blog, Social Media
The emergence of social media has seen the birth of several new buzz terms, like ‘thought leader’ and ‘guru’. These terms are thrown around constantly and every second PR agency is branding themselves as key players in the social media... by Chriate | Apr 17, 2009 | Red PR Blog, Social Media
All the fashion magazines you read, the television stations you watch and the radio stations you listen to are using it. Brands left, right and centre are beginning to turn to this new media to amass fans, fanatics and followers. If you don’t know what I am talking...
