by Chriate | Apr 20, 2010 | Red PR Blog, Social Media
Farmville is an online game produced by Zynga that has seen huge success due to the free and social nature of their games including Marfia Wars, Cafe World and Fishville. However it can be argued that their overall winning tactic has been the link to social media,... by Chriate | Apr 16, 2010 | Red PR Blog, Social Media
I read a statistic last week that said two thirds of professionals read at least one blog a day. I know there are some people in my office who could read at least half a dozen a day. As a PR agency we now don’t just target traditional media and online news forums, but... by Chriate | Mar 24, 2010 | Red PR Blog, Social Media
You can read more about it here (http://www.marketingmag.com.au/news/view/social-media-40-of-jetstar-s-marketing-budget-2020) but to summarise, Jetstar’s bold decision to throw almost half of its budget behind social media was made after its recent forays into new... by Chriate | Mar 8, 2010 | Red PR Blog, Social Media
Ladies loved the personalised experience of getting their “colours done” by a friendly expert – a notion that quickly became a phenomenon. More than ever before, people were developing strong and enduring relationships with their beauty brands, and boy did it mean... by Chriate | Jan 29, 2010 | Red PR Blog, Social Media
On Tuesday 12 January, a 7 magnitude earthquake struck the island nation and caused widespread devastation, killing an estimated 100,000 people and displacing significantly more. Within minutes, news of the quake spread on Twitter and millions of people mobilised –... by Chriate | Jan 13, 2010 | Red PR Blog, Social Media
Facebook’s new promo policy (read about it here) explicitly prohibits “any contests or promotions that require users to become a fan, interact with a feed story, or do anything else outside an application tab or canvas page in order to enter.” In other words,...
