by Chriate | Aug 26, 2014 | Business, Guest Blogger, Public Relations, Red PR Blog, Social Media, Technology
In terms of content marketing, we are great at telling stories in the traditional media such as print, radio and TV – South Africa punches above its weight when it comes to advertising and media awards. But because internet use at any kind of scale is only a recent... by Chriate | Aug 22, 2014 | Brisbane, Business, Public Relations, Red PR Blog, Red PR Clients, Social Media, Social Media, Technology, Technology
Gone are the days of simply creating a Facebook page and posting a reactive mish-mash of content knowing that your audience will see your latest offering to the world. A successful social media strategy now has to entice users with a creative, unique, engaging mix of... by Chriate | May 16, 2014 | Events, Events, Hospitality, Marketing & Branding, Media, Red PR Blog, Red PR Clients, Red PR Clients, Social Media, Social Media, Special Events, Special Events, Sydney
So when I was given the task of helping to organise a media famil around this interesting village of Sydney – inviting media guests to discover the brilliance of Pyrmont, it’s safe to say basically everything was a discovery for me too! Pyrmont, I soon learned,... by Chriate | May 12, 2014 | Brisbane, Business, Design, Events, Fashion, Health & Beauty, Hospitality, Marketing & Branding, Media, Red PR Clients, Red PR Clients, Social Media, Social Media, Special Events, Uncategorized
Too often, a lengthy approval chain is where good ideas go to die. To avoid ‘death by committee’ and get the most bang for your buck, here are a few suggestions from our side of the desk. 1. Don’t mark up changes: More often than not your publicist will have... by Chriate | Apr 30, 2014 | Brisbane, Business, Events, Events, Marketing & Branding, Media, Public Relations, Public Relations, Social Media, Social Media, Special Events, Special Events
After completing a Masters degree in Professional Communication and lecturing undergrad PR at a university for a semester, I came to a startling realisation: what you learn at university is just not enough to prepare you for the real world of PR. Don’t get me wrong; a... by Chriate | Apr 24, 2014 | Design, Events, Fashion, Health & Beauty, Marketing & Branding, Public Relations, Public Relations, Social Media, Social Media
I’ve noticed it first-hand, time and time again. If I, or one of the other girls on the shop floor, wore an item, that day we would almost instantly sell out of the product. And let me tell you – mannequins really do work! A product worn is transformed from an...
