Blog
5 things you need to know about engaging an influencer
Over the past few years, influencers have profoundly transformed the way businesses communicate with their audiences. These days instead of looking to only traditional media to help get a message out there, PR professionals are collaborating with a multitude of new sources including bloggers, social media celebrities and online journalists to help engage an audience and grow a brand.
Design update: Parkside Carina
Although Design by Republic has been doing a lot of digital design of late, we love when a beautiful print brief lands in our hot little hands. There’s nothing quite like the smell of the ink and the feeling of thick luscious pages. Okay that sounds a little creepy… but we just LOVE print! (so hit us with your print jobs).
The War Against Women
When the Women’s Legal Service approached me to be one of their Dancing CEOs at their annual gala event, I didn’t hesitate. As The Red Republic is 90 per cent female and one in five women will be effected by domestic violence it was a calling too hard to ignore.
What’s a ‘media famil’ and is it right for your brand?
A ‘famil’ is not a family dinner like I thought when I first heard the term; it is in fact a ‘familiarisation’ – a tool used by PR pros to get journalists wholly immersed in a brand.
Pitch perfect – Six things journalists hate
Nothing fills up faster than the junk folder of a journalist’s inbox. With thousands of brands and personalities all vying for their time in the spotlight, it’s no wonder so many of the media simply hit delete all at the end of the day.
5 MINUTES WITH: Editor of the Saturday Daily Telegraph and Kidspot Jeni O’Dowd
Kicking back with a cup of coffee on a Saturday morning and getting stuck into The Saturday Daily Telegraph is one of my favourite weekend guilty pleasures… especially when my boyfriend brings me said coffee and paper in bed!
Social success – What makes for engaging content?
Did you know that more people own a mobile device than a toothbrush? In fact, mobile devices now drive over 50% of all ecommerce traffic within a population that as an average attention span of 0.7 seconds, that’s less than the average goldfish! The digital landscape...
Why Intern?
Along with my role as a Senior PR Executive at The Red Republic I also run the internship program for our Sydney office – something I encourage all you wannabe PR’s out there to apply for!
3 tips for making social #werk when you’re looking for work
In today’s digital world it’s more important than ever for aspiring communications, PR and marketing professionals to develop a strong online presence. I learnt just how accurate this statement is recently when a dream job (this one!) came knocking…
