A Journey of Discovery

When I first joined Blue by Red PR I learnt they take strategic planning one step backward in order to move forward. Red PR has created, the quite frankly brilliant, Discovery Workshop. Unlike most workshops I’ve attended, this one is really interactive with tons of...

Anyone can put on an event right? Wrong!

You don’t need a massive budget to put on a good show, sure a good budget helps, but it is what you do with the budget and the personal touches that make your event unique that are the most important aspect. It actually does take skill to organise a function that is...

Does 17,000 kilometres make a difference?

It was really a no brainer deciding where in the world I’d rather be, so I decided to test the PR waters over the hotter side of the globe. Moving to a new country knowing hardly anyone was a pretty daunting experience and starting my role at Blue by Red PR was even...

Bloggers are the new rock stars

For brands, it isn’t only the media evaluation that matters now, but more importantly our peers review on social media and that of the new rock stars in our society – bloggers! I read a statistic last week that said two thirds of professionals read at least one blog a...

News, where the bloody hell are you?

Yes LEAD story, come on! While the world keeps turning, battles are being fought, homes are being lost, people are dying or starving  and this is what our biggest news story was….really. On some level, I am supposed to be comforted by the fact that my city’s...
15 Years of Fame