by Chriate | Aug 6, 2014 | Brisbane, Business, Public Relations, Red PR Blog, Social Media
Landing a job at Australia’s top boutique PR agency is no easy task. It is clear to see they vet diligently for employees, hiring only those at the top of their game for their Brisbane and Sydney based offices. In such a highly competitive industry, you have to put... by Chriate | Jun 13, 2014 | Brisbane, Business, Guest Blogger, Public Relations, Red PR Blog
1. Embrace mastering phone conversations Samantha Jones may not be the most accurate pop-culture portrayal of a PR executive, but she certainly has the gumption to be one. In the witty words of Fleur at the most recent Red University workshop –“PR is like... by Chriate | Jun 2, 2014 | Business, Events, Hospitality, Public Relations, Red PR Blog, Red PR Clients, Special Events, Sydney
To launch Performa Nutrition Waterloo we invited media and friends to come and try it out! The idea of the store is create a destination for health and wellbeing, a place for people to enjoy a wholesome meal and a coffee whilst learning about supplements from the... by Chriate | May 28, 2014 | Breaking News, Business, Public Relations, Uncategorized
And that’s what I wanted to touch on today, that question that most comms/PR/marketing people ask themselves at some point—am I an in-house or agency kind of operator? I say, if you have the chance, be both! Each environment helps you to hone your skills by... by Chriate | May 12, 2014 | Brisbane, Business, Design, Events, Fashion, Health & Beauty, Hospitality, Marketing & Branding, Media, Red PR Clients, Red PR Clients, Social Media, Social Media, Special Events, Uncategorized
Too often, a lengthy approval chain is where good ideas go to die. To avoid ‘death by committee’ and get the most bang for your buck, here are a few suggestions from our side of the desk. 1. Don’t mark up changes: More often than not your publicist will have... by Chriate | Apr 30, 2014 | Brisbane, Business, Events, Events, Marketing & Branding, Media, Public Relations, Public Relations, Social Media, Social Media, Special Events, Special Events
After completing a Masters degree in Professional Communication and lecturing undergrad PR at a university for a semester, I came to a startling realisation: what you learn at university is just not enough to prepare you for the real world of PR. Don’t get me wrong; a...
