Mother Knows Best

I wanted to run my own magazine, own a fashion boutique on the side, have a PR agency with the most exclusive clients and own that Chanel bag I’ve been coveting since the age of eight. You know nothing too big. I wondered how the heck I was going to break into the...

The Farmville Experiment

Farmville is an online game produced by Zynga that has seen huge success due to the free and social nature of their games including Marfia Wars, Cafe World and Fishville. However it can be argued that their overall winning tactic has been the link to social media,...

Bloggers are the new rock stars

I read a statistic last week that said two thirds of professionals read at least one blog a day. I know there are some people in my office who could read at least half a dozen a day. As a PR agency we now don’t just target traditional media and online news forums, but...

Ladies prefer diamonds

I was recently invited by McKinney’s Jewellers to attend the Hear and Say Centre’s annual black tie charity fundraiser event at Gianni’s, Portside. The Hear and Say Centre, based in Brisbane with regional centers on the Gold Coast, Sunshine Coast, Cairns, Townsville...

Don’t be a fool… and holiday in Afghanistan

…even if it is listed as a unique and unforgettable experience – unforgettable because you may not come back alive. I am sure it must have been written tongue in cheek? I quote “and while Kabul is periodically plagued by violence, much the same could be...
15 Years of Fame