Are you a Twit?

All the fashion magazines you read, the television stations you watch and the radio stations you listen to are using it.  Brands left, right and centre are beginning to turn to this new media to amass fans, fanatics and followers. If you don’t know what I am talking...

New sense of adventure

When it comes to travel, I enjoy a few frills to make the trip worth it.  The luxuries I enjoy are affordable, like a television and comfortable bed, but they’re things not usually available in an adventure setting.  Trekking through a dense rainforest has been far...

A good time to invest?

I’m in the process of looking for my second property – and this is something I never would have considered just 12 months ago.  Back then, prices were too high and interest rates were out of control.  Now the prospect of investing is far more attractive than it has...

Don’t get left behind

We all need to refocus our goals quickly to ensure they are achievable in a weaker environment and we need to move forward aggressively to still retain our customers, hopefully win some new ones and keep your A team motivated. Many of us don’t have the big...

Isn’t it time PR grew up?

And does the term accurately reflect the rapid evolution of the discipline within the past decade?  It’s a somewhat uninspiring and outdated tag for an industry that prides itself on exploiting new modes of communication and tapping in to future trends. Where’s the...

Williams The Shoeman Easter Appeal

During Easter of 2008 Williams the Shoemen launched an Easter appeal where their customers could bring in their old shoes, get $20 off a new pair, with $1 of the purchase price going to the Smith Family’s Learning for Life program. read: BRIEF To raise awareness of...
15 Years of Fame