by Chriate | Nov 15, 2013 | Media, Red PR Blog
The digital age has brought online communication to the forefront of many PR strategies and blogger relations are a huge part of this. Think about where you get your information from? A positive review on your brand from a trusted blogger can instantly build brand... by Chriate | Oct 16, 2013 | Public Relations, Red PR Blog
I’m pretty lucky… I’m 22 years old and have a kick-ass job. I work for one of the leading PR consumer and lifestyle agencies in Australia, across an array of amazing clients, travelling interstate and attending exclusive events… and each day I meet, work with... by Chriate | Oct 10, 2013 | Events, Fashion, Red PR Blog
Filled with bold prints, bright colours and all things nice, the Sabo Skirt spring/ summer collection is the answer to every ladies’ warm weather wardrobe woes with its exclusive fabric designs and feminine, flirty styles! To launch the collection in Sydney and... by Chriate | Oct 2, 2013 | Events, Red PR Blog
Events are a great opportunity to connect with your key target and industry decision-makers – whether that’s stakeholders, the general public or key media personnel – an event will allow them to experience your brand first-hand, effectively communicating your key... by Chriate | Sep 16, 2013 | Red PR Blog
Written content alone is no longer palatable to users. Whether you are new to the social media scene, or a digital native, plain text is far less likely to be consumed then pairing with a visual. Digital marketing is now not only about creating engaging content but... by Chriate | Sep 4, 2013 | Marketing & Branding, Red PR Blog
“Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” But why all the fuss?...