by Chriate | Sep 7, 2016 | Fashion, Media, Public Relations, Social Media
So, let’s get straight into it and talk all things influencers. You’ve no doubt seen them as you’re double-tapping on your Instagram feed: “OMG love this skirt!” or “Friday night drinks in my fave new outfit.” There’s been a rise in these over the top, trendy,... by Chriate | Mar 18, 2015 | Brisbane, Public Relations, Public Relations, Social Media, Social Media, Uncategorized
Did you know that more people own a mobile device than a toothbrush? In fact, mobile devices now drive over 50% of all ecommerce traffic within a population that as an average attention span of 0.7 seconds, that’s less than the average goldfish! The digital landscape... by Chriate | Jan 22, 2015 | Marketing & Branding, Social Media
Getting the job was all social – and by that, I don’t mean the old adage, ‘it’s not what you know, but who you know’, I mean ‘social’ as in social media. It turns out I’d managed to make a good impression on social media (in particular, Instagram) and this had helped... by Chriate | Aug 22, 2014 | Brisbane, Business, Public Relations, Red PR Blog, Red PR Clients, Social Media, Social Media, Technology, Technology
Gone are the days of simply creating a Facebook page and posting a reactive mish-mash of content knowing that your audience will see your latest offering to the world. A successful social media strategy now has to entice users with a creative, unique, engaging mix of... by Chriate | Aug 6, 2014 | Brisbane, Business, Public Relations, Red PR Blog, Social Media
Landing a job at Australia’s top boutique PR agency is no easy task. It is clear to see they vet diligently for employees, hiring only those at the top of their game for their Brisbane and Sydney based offices. In such a highly competitive industry, you have to put... by Chriate | May 16, 2014 | Events, Events, Hospitality, Marketing & Branding, Media, Red PR Blog, Red PR Clients, Red PR Clients, Social Media, Social Media, Special Events, Special Events, Sydney
So when I was given the task of helping to organise a media famil around this interesting village of Sydney – inviting media guests to discover the brilliance of Pyrmont, it’s safe to say basically everything was a discovery for me too! Pyrmont, I soon learned,...
