by Chriate | Nov 26, 2015 | Uncategorized
So you’ve blown away your media contact with an incredible pitch for a story featuring your client. She thinks it’s perfect and will work great for her magazine or website. The next step is to meet the mark. Great writing speaks for itself and while it can often... by Chriate | Sep 28, 2015 | Uncategorized
Its 5pm and the warning signs are starting to show. You’re on your sixth coffee, YouTubing Eurovision and looking at cat memes- yes my friend you’re on a one way train to procrastination station. When it’s close to deadline it can be hard to think up fresh ideas, let... by Chriate | Sep 15, 2015 | Uncategorized
When I first interviewed for the position of a PR Intern in The Red Republic’s Sydney office, I was posed the questioned “Why PR?” Looking back I realised, I didn’t actually know. Sure, it sounded like a cool industry with lots of exciting parties, but to be honest... by Chriate | Jun 22, 2015 | Public Relations, Uncategorized
As a uni student still in the middle of her Media and Communications degree, seeing public relations in practice has taught me so much more about the industry than I can ever learn in the classroom. 1. PR is a lot of hard work. For an industry that commonly gets... by Chriate | Apr 28, 2015 | Uncategorized
Extremely common in the travel industry, but also applicable to many others, a famil is usually done in groups and showcases the best experience possible. They can be tailored, depending on the product/service at hand, but involve an experiential element. Why can’t... by Chriate | Mar 18, 2015 | Brisbane, Public Relations, Public Relations, Social Media, Social Media, Uncategorized
Did you know that more people own a mobile device than a toothbrush? In fact, mobile devices now drive over 50% of all ecommerce traffic within a population that as an average attention span of 0.7 seconds, that’s less than the average goldfish! The digital landscape...
