by Chriate | Feb 20, 2015 | Uncategorized
So let’s talk internships. How do we define an internship? It’s where education meets employment. It’s an opportunity to be trained by some of the best in their field and a chance for you to attain an invaluable insight into the working world. If you’ve read my bio... by Chriate | Dec 19, 2014 | Uncategorized
Well… 2014 has been anything but ordinary. We have pushed the boundaries, put sensational ideas on the table and stood as one against the plight of the average and boring. There was one campaign that really stood for us this year, and apparently we weren’t the only... by Chriate | Dec 15, 2014 | Uncategorized
In 2014 we started our 11th year in business strong as Red PR and in February launched our new brand, The Red Republic, a new brand order, which signalled a decade of evolution and who we wanted to be for the years ahead. We knew who we were and what we stood for and... by Chriate | Dec 5, 2014 | Public Relations, Uncategorized
Public relations: fluff, propaganda, marketing, glamourous events? Public relations often gets a bad rap, a misunderstood discipline of business. The Red Republic is an exemplar of great public relations based around building unique and valuable relationships, the... by Chriate | Nov 18, 2014 | Uncategorized
The power of a good story distinguishes the successful from the not-so-successful brands. Brand messages, product promises and marketing jargon are content killers and will no longer achieve results. fischerAppelt, the Creative Content Group I work for in Germany,... by Chriate | Sep 24, 2014 | Uncategorized
Let me introduce myself. I’m a Senior PR Executive for The Red Republic, part of the Sydney team in the beautiful Surry Hills office. In my role, I pride myself on implementing the fundamentals of successful communication, understanding a brand’s key objectives,...
