by Chriate | Dec 5, 2014 | Public Relations, Uncategorized
Public relations: fluff, propaganda, marketing, glamourous events? Public relations often gets a bad rap, a misunderstood discipline of business. The Red Republic is an exemplar of great public relations based around building unique and valuable relationships, the... by Chriate | Nov 18, 2014 | Uncategorized
The power of a good story distinguishes the successful from the not-so-successful brands. Brand messages, product promises and marketing jargon are content killers and will no longer achieve results. fischerAppelt, the Creative Content Group I work for in Germany,... by Chriate | Sep 24, 2014 | Uncategorized
Let me introduce myself. I’m a Senior PR Executive for The Red Republic, part of the Sydney team in the beautiful Surry Hills office. In my role, I pride myself on implementing the fundamentals of successful communication, understanding a brand’s key objectives,... by Chriate | Jul 16, 2014 | Events, Fashion, Media, Public Relations, Red PR Clients, Special Events, Sydney, Uncategorized
Inspired by garden fresh hydrangeas, crisp botanical whites and pretty pastel pinks, the new season collection is both feminine and relaxing. Playful, bold and fun, the collection is influenced by white lace, florals and nature. The collection is inspired by how girls... by Chriate | May 28, 2014 | Breaking News, Business, Public Relations, Uncategorized
And that’s what I wanted to touch on today, that question that most comms/PR/marketing people ask themselves at some point—am I an in-house or agency kind of operator? I say, if you have the chance, be both! Each environment helps you to hone your skills by... by Chriate | May 12, 2014 | Brisbane, Business, Design, Events, Fashion, Health & Beauty, Hospitality, Marketing & Branding, Media, Red PR Clients, Red PR Clients, Social Media, Social Media, Special Events, Uncategorized
Too often, a lengthy approval chain is where good ideas go to die. To avoid ‘death by committee’ and get the most bang for your buck, here are a few suggestions from our side of the desk. 1. Don’t mark up changes: More often than not your publicist will have...
