If you try sometimes, you just might find – you get good PR

 Too often, a lengthy approval chain is where good ideas go to die.  To avoid ‘death by committee’ and get the most bang for your buck, here are a few suggestions from our side of the desk. 1.     Don’t mark up changes:  More often than not your publicist will have...

Australia’s surf lifesavers say thanks for ‘showing us your boardies’

Last month, thousands of Australians swapped their regular work attire for board shorts on Friday, March 28 as a fun and easy way to thank the 45 thousand volunteers who each year donate more than 1.4 million hours to save the lives of others on Australia’s beaches....

Discovering Glebe – Sydney’s bohemian hub

Last month, we organised a media famil on the behalf of City of Sydney for Glebe, an inner-city suburb of the Emerald City. The famil was part of a City of Sydney project which aimed to raise awareness of the different parts of Sydney and showcase what makes them...
15 Years of Fame