Carnival Cruise Line

Carnival Cruise Line

Crew Love CASE STUDY WHAT WE DO The Brief Create positive brand sentiment and reduce negative coverage in the media. The Campaign The cruise category suffers from a number of misunderstandings: in particular creating a little click-bait for shock and awe value amongst...
Avani Hotels

Avani Hotels

AVANI HOTELS CASE STUDY WHAT WE DO The Brief As a relatively new hotel group within the Australian and New Zealand market, Avani wanted to raise their brand profile, and drive consideration within key consumer sectors. The Campaign In response to this, The Red...
Carnival Cruise Line

Carnival Cruise Line

Honeyboomers CASE STUDY WHAT WE DO The Brief Drive demand outside peak times against a secondary audience of ‘New to Cruising’ couples aged 45-60. THE RESULTS ‘Honeyboomers’ has resonated so strongly with the audience, that Carnival has trademarked the...
Scrub Co.

Scrub Co.

SCRUB CO. CASE STUDY WHAT WE DO The Brief To launch organic beauty brand Scrub Co. in New Zealand, bring the brand to life creatively through design and photography and create online hype to attract both consumers and retailers. The Campaign We needed to position the...
Sofitel Noosa

Sofitel Noosa

SOFITEL NOOSA CASE STUDY WHAT WE DO The Brief Launch Sofitel Noosa’s new poolside bar concept, The Cabanas Noosa through an integrated social and PR campaign. The Campaign To raise awareness and build hype for The Cabanas, The Red Republic carried out a 3-month...
15 Years of Fame