June 2013 - The Red Republic

Can ‘viral’ stand for PG?

For one challenge, the celebrities were asked to create a ‘viral’ video for Heinz, a traditional Australian brand with strong family values.  This was particularly interesting for me and no doubt other PR’s who are tasked with creating concepts for commercial brands...

Paint by PR: An intern adventure

Over the past three months, I’ve the pleasure of seeing two major projects through to fruition. The first was the GIO Budgie Bolt, a 5k marathon, supporting Youngcare that raised awareness for 7,500 young Australians living in age-care homes. The second and largest of...

Lowndesy goes local with Red PR

The Red PR team pulled together to execute four huge community events located across Queensland for the Suncorp Insurance Must-Have Safer Roads Campaign. After two months of intensive planning, our team along with Craig Lowndes hit the road visiting Ipswich,...

runPositive in 2013 – oh, and win $10,000!!

Here at Red PR this month we’re all about positivity. In fact, we’re working on a campaign based purely around staying positive. Suncorp Bank is encouraging everyone to get involved in their runPositive program this year and share the reasons why they runPositive. The...