by Chriate | Apr 30, 2014 | Brisbane, Business, Events, Events, Marketing & Branding, Media, Public Relations, Public Relations, Social Media, Social Media, Special Events, Special Events
After completing a Masters degree in Professional Communication and lecturing undergrad PR at a university for a semester, I came to a startling realisation: what you learn at university is just not enough to prepare you for the real world of PR. Don’t get me wrong; a... by Chriate | Apr 24, 2014 | Design, Events, Fashion, Health & Beauty, Marketing & Branding, Public Relations, Public Relations, Social Media, Social Media
I’ve noticed it first-hand, time and time again. If I, or one of the other girls on the shop floor, wore an item, that day we would almost instantly sell out of the product. And let me tell you – mannequins really do work! A product worn is transformed from an... by Chriate | Apr 16, 2014 | Business, Guest Blogger, Media, Public Relations, Public Relations, Social Media, Social Media, Sydney
From Day One the support I received has been incredible: the items on my daily task list aren’t just ‘those things that need to be done’ but my mentor, Kayla takes into consideration the skills I would like to improve upon and the strategies that I would like to learn... by Chriate | Apr 11, 2014 | Brisbane, Business, Events, Events, Fashion, Health & Beauty, Hospitality, Marketing & Branding, Media, Public Relations, Public Relations, Social Media, Social Media, Special Events, Special Events
After sipping champagne together at a beauty launch I managed to talk online journalist at bmag, Rachel Quilligan, into giving us the dirt on the PR and journalism love/hate relationship. Here is my 5 minutes with Rachel; 1. How did you get into journalism? I started... by Chriate | Apr 9, 2014 | Events, Fashion, Hospitality, Marketing & Branding, Media, Not for Profit, Public Relations, Public Relations, Social Media, Social Media, Special Events, Special Events
In my opinion public relations is about communication, building understanding, relationships, changing perceptions and (if you’re really good) changing behaviour. It’s about ‘relating’ to the ‘public’. In one of my favourite books ‘7 Habits of Highly Effective People’... by Chriate | Jan 27, 2014 | Blue by Red PR Blog, Business, Newsletter, PROI, Public Relations, Red PR Blog
The main objectives were to create hype, drive footfall and position Burger King as the authority in the quick service restaurant (QSR) industry. The biggest challenge was to cut though the clutter during a time when both Justin Bieber and Jon Bon Jovi were performing...
