by Chriate | Jul 22, 2011 | PROI, Red PR Blog
To get straight to the point, the biggest missed opportunity for organizations in utilizing social media is they don’t put themselves in the shoes of an editor. PR professionals have traditionally played the role of ambassador between clients and the media. Every... by Chriate | Jul 6, 2011 | Red PR Blog, Social Media
As PR’s we often assess the value of a media channel through its advertising rate or readerships – but the emergence of a new somewhat unmeasurable voice has our system stumped. Bloggers, young and old are taking a hold of the information highway – giving views,... by Chriate | Jun 20, 2011 | Events, Red PR Blog
I was lucky enough to land the job of co-coordinating Westfield Garden City’s Stylist Apprentice campaign (previous blog: Fashion Styling – a tough trade!) this year. It’s been a project three months in the making – the search for Westfield Garden City’s new... by Chriate | Jun 8, 2011 | Red PR Blog, Travel
Days like this make me realize how much I love my life as a public relations professional – the kinds of days that allow me to get out from behind my desk and experience the world…all in the name of research of course! Getting to work at 7am would normally feel... by Chriate | Jun 2, 2011 | Property, Red PR Blog
No, I’m not a couch surfer, nor do I live with my parents, I just pay inordinate amounts of money, every month, to other people, to live in their houses…otherwise known as renting. There’s nothing wrong with renting, and I know that I am by no means alone in doing it,... by Chriate | May 24, 2011 | Not for Profit, Red PR Blog
Trying on a selection of clothes from a rack of “active wear” fashions, Brooke is laughing and smiling easily as she changes in and out of whatever options we give her. For many women, the idea of being photographed for the paper in lycra gym pants would be a...
