It’s the story that’s had industry tongues wagging all week: the news that budget airline Jetstar is to plough 40 per cent of its 2011 marketing budget into social media.
I know there have been many blogs recently on this subject but I just couldn’t let this one go without venting my opinion.Last week, on more than one evening the LEAD story on the 6pm news bulletins was that of Lara Bingle and her now nonexistent relationship with fiancé Michael Clarke.
The tragic events of September 11, 2001 were captured by a number of ordinary people who witnessed the attack on the World Trade Centre in Manhattan and shared their vision with the world, in an early and powerful example of citzen journalism.
When it comes to selling beauty products, the power of word-of-mouth endorsement is unsurpassed. It all started around the turn of the 20th Century when cosmetic counters began popping up in department stores.
It seems everywhere we look lately – someone’s sorry. First, Tiger Woods delivered the James Cameron of apologies with a twelve minute sorry saga when he faced cameras for the first time to take responsibility and publicly apologise for his plethora of extra-marital affairs.
The world of beauty is a jungle, a multi-billion dollar industry that many women are willing to explore. From the Brazilian wax to brow lifts, women do some rather odd things to achieve modern standards of beauty.
Our client, Dynamic Business Magazine, recently conducted a national survey examining online safety habits and as a frequent online shopper the results were quite frightening.
Whether you created your Twitter account this week or back when the social networking site launched in 2006, you’ve probably struggled at some point to fit your message into a concise 140 character-long post.