March 2010 - The Red Republic

Jetstar flies the flag for Social Media

You can read more about it here (http://www.marketingmag.com.au/news/view/social-media-40-of-jetstar-s-marketing-budget-2020) but to summarise, Jetstar’s bold decision to throw almost half of its budget behind social media was made after its recent forays into new...

News, where the bloody hell are you?

Yes LEAD story, come on! While the world keeps turning, battles are being fought, homes are being lost, people are dying or starving  and this is what our biggest news story was….really. On some level, I am supposed to be comforted by the fact that my city’s...

The power of Citizen

Amateur footage and pictures were broadcast around the world that day, and for many weeks and months after.  One clip, entitled What We Saw, was shot by a resident less than 500 yards away, 36 floors up in a residential building.  The unique perspective was kept...

Beauty brands embrace social media

Ladies loved the personalised experience of getting their “colours done” by a friendly expert – a notion that quickly became a phenomenon.  More than ever before, people were developing strong and enduring relationships with their beauty brands, and boy did it mean...

The art of Apology

Then, Kevin Rudd made headlines by publicly conceding his government needs to ‘lift its game’, taking full responsibility for its recent lacklustre performance and vowing to improve it. His quote “We are taking a whacking in the polls now, I’m sure...