A PR gals first trip to the ‘ Big Smoke’ of NYC.

Arriving home bleary eyed I realised how ready I was for another year of kicking personal and professional goals and how I was going to take on a “New York” mindset and career style. My first night back in Australia (still on holidays mind you) made me yearn for the...

5 PR Tips For Fashion Brands

Owning a fashion label is no piece of cake and establishing your distinct presence in the highly competitive fashion industry can be challenging. This is when the power of PR comes into the equation! Securing the perfect product placement can sell out an item for the...

4 Ingredients To Writing A Great Story

So you’ve blown away your media contact with an incredible pitch for a story featuring your client. She thinks it’s perfect and will work great for her magazine or website. The next step is to meet the mark. Great writing speaks for itself and while it can often...
15 Years of Fame